Hi, I’m Proud (like I’m proud of myself!) I’m a Thai Creative Technologist & Product Designer based in New York. I bring ideas to life and design playful, digital & physical experiences, ensuring technology serves human needs meaningfully.

My work is rooted in mental health advocacy and critical application of technology, I explore how AI and tech can slow us down. I put humans first, creating experiences rooted in emotion, connection, and purpose. I treat technology like a well-constructed playground, — playfully, yet intentionally. 💖

Curiosity drives me. I love understanding how people think, feel, and interact with the world. My process is hands-on and iterative, constantly prototyping and refining. I thrive on balancing user needs with business goals, turning complexity into seamless, engaging experiences.

Dtcpay

Rebrand and website optimization for a regional Web3.0 crypto payment company – dtcpay.com

Role:

UI Designer

team:

Tools:

Figma, Illustrator

AWARD:

Branding

Graphic Design

UXUI

View project ↗

View project ↗

Hands On

Because waiting for therapy shouldn’t be the only option, A research-based self-help toolkit designed to boost students' mental resilience through structured, psychologist-approved exercises. It empowers students to manage stress and anxiety independently while they wait for professional consultation.

Role:

team:

Tools:

AWARD:

Illustration

Graphic Design

Interactive

Physical

Branding

View project ↗

View project ↗

Mali

The Mali Pregnancy & Parenting guides you and your family through your pregnancy journey and the first 1000 days of your child’s development

Role:

Designer

team:

Tools:

Figma, Illustrator

AWARD:

⭐⭐⭐⭐⭐ on Google Play and Apple Store

Branding

UXUI

Graphic Design

View project ↗

View project ↗

SingLand

A comprehensive digital transformation project redefining tenant and building management through user-centric design and technology integration.

Role:

Product Desiner

team:

Tools:

Figma

AWARD:

London Design Awards – Gold , Singapore Good Design Awards 2024

Branding

Interactive

UXUI

Product Design

View project ↗

View project ↗

Turnstime

An interactive installation exploring how urban movement shapes our perception of time. Using real subway ridership data, two turnstiles spin at different paces, reflecting the dynamic rhythms of a residential and commercial district. TurnsTime proves you don’t always need a watch—sometimes, the city itself tells you the time.

Role:

Designer, Fabricator

team:

Christina Tang

Tools:

3DPrint, Fusion 360 , Rasberry Pi

AWARD:

UXUI

Branding

Interactive

Physical

Graphic Design

View project ↗

View project ↗

Where Design meets
Purpose and Impact

With 7+ years in creative field, I believe great design is more than aesthetics, it’s about understanding user needs, business goals, and technical constraints to craft solutions that not only look good but work seamlessly.I thrive in the iterative process, from research and prototyping to refining every pixel and interaction, ensuring a delightful and effective user experience.

Designed the website for Kalm Village, a cultural hub in Chiang Mai, blending modern digital experiences with Thai heritage.

Wish to Send - dedicated web app for my loss cat for me and those who need to process grief.

Mula - Branding and UI guide for a new digital lending platform for the under-served.

Samyan - A data visualization project mapping Bangkok’s Samyan printing district through print waste, pricing, and service.

Ocean Pain - Wearable sculpture made from plastics

Chi Chiao - Developed an identity system for a Thai-Chinese restaurant, blending tradition with contemporary design.

Northstar -A bold and strategic rebrand for Northstar, a performance marketing agency, integrating data-driven visuals with a

Emoverse - An emotional reflective installation bridging the physical and digital worlds.

Wild Care - An award winning for an conceptual service branding for an animal-assisted elderly care

Fruitfull - art direction for Wonderfruit new venture, challenging conventional food industry aesthetics.

Beppu - A display installation inspired by Beppu’s mystical muddy pools and folklore.

RCB - A UI design for an auction house’s website in Thailand.

Sprouts - A UI design for online education the focusing on simplifying complex contents.

NGC - An UI design for Local Rice Business website

prismstuff.co - a UXUI design for a diversity e-commerce platform.

Mycelium Dream - a VR experience that let you have a glimpse of psychedelic therapy.

Wandering Whale - An interactive AMNH exhibit educating visitors on ocean pollution.

Mind in Motion - A dual-themed mechanical automaton reflecting time perception.

Cookie Dunker, a mockery mechanical device that remotely dunks cookies into milk.

DND - A spinning doorknob that doubles as a drying rag in a playful hotel design.

Beyond the Brief:
Where Play Meets Exploration,
Where Things Get Weird

Not all design has to be serious. My Background is in Communication Design drives me to experiment and play around with colours, shapes and typography. Sometimes, it’s about pushing boundaries, exploring absurdity, and making things just for the joy of it. These projects are about curiosity, playfulness, and breaking the rules of traditional design, because why not?

Yummy - A bold and playful fast food conceptual brand identity exploring typography and glyph-based design.

Common Festival Posters Design

Experimental on Thai typography

Happi Smoki -A packaging design for conceptual brand for non-smokes who loves social smoking circles.

Ruenthylenol - Art directed the zines for the Faculty of Architecture

Mae Nak - A mechanical automaton retelling the Thai folklore story of Maenak.