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Mula
Mula is a digital platform dedicated to providing fair financial services to underserved communities. Mandala Studio collaborated closely with the Mula team to craft a bold and recognizable brand identity, encompassing logo design, motion graphics, and various collateral materials. This comprehensive branding strategy ensures Mula stands out among financial service apps, fostering credibility and trust with its users.
Location
Role
Designer
Collaborator
Collaborator
Studio
Mandala Studio
Tools
Figma, Illustrator
Award
Problem
How can we establish a compelling and trustworthy brand identity for Mula, a digital platform aiming to deliver fair financial services to underserved populations?
Process
- Collaborative Strategy: Engaged in in-depth discussions with the Mula team to understand their mission and target audience, focusing on building credibility and trust.
- Visual Identity Development: Designed a bold and distinctive logo and visual elements to ensure Mula's brand stands out in the competitive financial services market.
- Motion Graphics: Developed dynamic motion graphics to enhance user engagement and convey complex financial concepts in an accessible manner.
- Collateral Creation: Produced a suite of collateral materials, including brand guidelines, app interfaces, and promotional assets, ensuring a cohesive brand experience across all platforms.
Solution
A comprehensive and cohesive brand identity that effectively communicates Mula's commitment to fair finance. The bold visual design and engaging motion graphics differentiate Mula from competitors, while the consistent collateral materials reinforce brand recognition and trustworthiness.
Outcome:
The new branding positions Mula as a credible and user-friendly financial platform, appealing to its target audience and supporting its mission to provide equitable financial services.
