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Wild Care
A branding project pairing animals with elderly care to aid their weaknesses. Designed an illustrative branding system that pairs animal caregivers with elderly needs, using silkscreen techniques for promotional materials. The project gained industry recognition for its innovative approach to social impact design.
Location
Role
Collaborator
Collaborator
Studio
Tools
Illustrator, Silkscreen
Award
Judge Choice’s Award by Studio Dialogue 2017-2018 Make it WOW! Antalis Conquerer Design Contest
The brand of the the elderly care-taker by animals. Using each animals unique abilities to match the weakness of the elderly people and being a friend to them.
Problem
How can branding be used to highlight the unique abilities of animals as caregivers for the elderly, while promoting companionship and accessibility?
Process
Designed a visual identity system integrating illustrative storytelling to match different animal capabilities with elderly needs. Conducted research on elderly care challenges and identified how specific animals could provide assistance (e.g., security, mobility aid, therapy). Created promotional materials using silkscreen printing, reinforcing a tactile and warm branding approach. Developed collaterals that balanced a professional yet heartfelt appeal.
Solution
A thoughtful and engaging brand identity that communicated the concept of animal-assisted elderly care, reinforcing trust and emotional connection.
Outcome
Award-winning branding project, recognized for its social impact and innovative approach.
Established a strong visual system for a unique service concept in caregiving.
