Design for restaurant branch for Dusit Princess Phatthalung – A premier hospitality brand in Thailand.

‍
Problem

How can a restaurant’s visual identity reflect its Thai-Chinese heritage while maintaining a contemporary appeal?

‍
Process

Developed a brand identity inspired by the name’s dual meanings, Golden Silk & Golden Shovel.
Integrated cultural motifs and traditional aesthetics into modern branding.
Designed menu layouts, signage, and digital assets for both online and offline presence.

‍

‍
Solution

A rich, culturally infused brand identity that preserves tradition while appealing to modern diners.

‍
Outcome

Created a consistent and elegant brand system across digital and print mediums.
Enhanced user engagement through a mobile-friendly menu design.

‍