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North Star
Northstar's rebrand enhances its navigation and results-driven philosophy through a modern visual identity system. Inspired by constellations and wayfinding, the design incorporates bold typography, structured layouts, and digital-first branding elements to reflect the agency’s expertise in performance marketing and strategic growth.
Location
Role
Co-Designer
Collaborator
Collaborator
Studio
Mandala Studio
Tools
Illustrator, Photoshop
Award
Branding
Graphic Design
UXUI
Problem:
How can a performance marketing agency develop a rebrand that aligns with its data-driven yet creative approach?
Process:
- Brand Identity & Graphic System: Created visual elements inspired by navigation and constellations, reinforcing the "North Star" metaphor.
- Office Collateral & Posters: Designed workplace graphics and internal branding to reflect the new identity.
- Typography & Layout Experiments: Explored bold typographic compositions to communicate structure and innovation.
Solution:
A cohesive, visually striking rebrand positioning Northstar as a cutting-edge, results-driven marketing agency.
Outcome:
- Successfully implemented new branding across office spaces and digital platforms.
- Elevated brand perception and internal team engagement.
