Problem

How can we create a brand identity for a non-tobacco smoking alternative that fosters social interaction while promoting healthier choices?

‍
Process

• Research: Investigated the social aspects of smoking and the potential benefits of herbal alternatives.
• Product Design: Developed a concept for herbal cigarettes made from cinnamon, allowing non-smokers to participate in smoking-related social settings.
• Packaging & Branding: Designed vibrant, conversation-starting packaging incorporating colors and patterns that reflect the herbal ingredients.
  ‍

Solution

A unique smoking alternative that enables users to engage in social smoking rituals without harmful tobacco exposure.

‍
Outcome

Consumer Interest: Sparked conversations around alternative smoking experiences.
Design Recognition: The packaging and brand identity were praised for their bold and innovative approach.
This project demonstrates the power of design in reshaping consumer behavior and perceptions of traditional products.

The brand of the non-tobacco cigarettes. For quitting smoking or smoke cancer free. Inspired from the smoking society where the importance conversation always occurs in the smoking group. So people who don’t smoke can use this to enjoy the smoking society cancer-free.

‍